Max Stalling - Sell Out

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Artist
Max Stalling
CD
Sell Out
Person Interviewed
Max Stalling
Interview Date
January 17, 2006

Max Stalling - Sell Out
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For Max Stalling, rolling the dice was an inevitable choice. Giving up a highly successful day job to follow the seductive, unpredictable winding road of Country Music was, eventually, just another one of his tough decisions proven out.

"I have to write songs," says the tall, 35-year old Stalling, "I knew it right after graduate school - and even if I wasn't in the music business - I'd still be writing songs." However, finding success as a performing songwriter has changed Stalling's perspective about all of it.

Stalling's country-folk style is always more interested in the journey than the destination. A genuine voice - his words are intelligent, simple, even transparent - allowing listeners to see deeper roots and meanings in his songs. The variety of emotions and characters in the stories seem to set a stage - giving listeners plenty of room for their own endings and interpretations.

His third release on the Blind Nello label, One of the Ways delves further into the experiences of life … always pondering the "why and what if's" of the situation. "I never seem to know how all the songs go together until after a record is finished," muses Stalling, "but now, listening to the 11 songs as a group, it strikes me that they are all about people relating to each other…cause and effect, if you will."

Produced by Austin and Americana favorite, Bruce Robison, the album directly explores personal relationships, emotional need, and temptation. Similarities between Stalling and Robison extend beyond their physical characteristics (both are well over 6' 5" tall) into their laid back, smooth sounds and styles of writing. While heralded as one of the genres finest songwriters, this is Robison's first attempt at producing a full-length record of another artist's material.

When people familiar with Stalling are asked to describe him, the terms "gentleman" and "nice guy" are quick to be used. Asked about that perception Stalling replied, "Chris Wall once said 'nobody plays that Jimmy Stewart shtick better than you do', and I didn't know what he was talking about. So I guess it's for real. I had a good upbringing. I was exposed to a lot of good, quality people growing up, and all through my life."

The youngest of six children, Stalling grew up in Crystal City, Texas, a small farming and ranching community between San Antonio and Laredo. By Stalling's account it was a wonderful place to come of age. If San Antonio represents the big city and all that entails (culture, affluence, retail) and the Mexican border towns of Eagle Pass and Laredo represent the "frontier" (mystery, danger, provincialism) then Crystal City represents that halfway point that Stalling experienced. "I got the best of both worlds….a unique blend of being close enough to San Antonio to get a bit of culture and far enough out in the sticks to maintain it's rural quaintness. Growing up there was a magical time for me. I had a great youth."

Another place Stalling got the best of both worlds was where he fell in the birth order. Being substantially younger than all of his siblings (his closest is six years older than he), Stalling, by his own account, grew up "an only child in a big family." "By the time I hit junior high all my brothers and sisters had either gone off to college or had already graduated and started jobs. I had the run of the place in high school." "But as a little-bitty kid, I was like a play toy for my brothers and sisters. I can remember getting to stay up late and be "bartender" at my brother's parties. Willie, Waylon, Johnny Cash on the record player and people paying me a dollar to go find them a Lone Star beer. If there wasn't any Lone Star, I'd pour some other beer in an empty Lone Star bottle and take my dollar."

After high school Stalling went to college and earned a master's degree in Food Science from Texas A&M. Stalling took the corporate road to Dallas in 1991, working for Earthgrains Bread and then in product development for snack food giant Frito-Lay. "Back then I would sit and just pretend to write songs," says Stalling. Then, while listening to Dallas community radio station KNON, Max discovered a whole new chapter in his musical life. Townes Van Zandt, Robert Earl Keen, Guy Clark, Lyle Lovett, Ray Wylie Hubbard, Rodney Crowell, Jerry Jeff Walker…singer/songwriters representing a musical heritage that he had been oblivious to. And he discovered the emerging Dallas music scene at the Three Teardrops Tavern, a now defunct, but very central part of the Dallas and North Texas country music scene through the mid-90's. "Tommy Alverson was kind to me. He listened to a tape I made, and it must have worn him out. But he was kind enough to say 'Keep with it' and I'll never forgive him for that," says Stalling with a grin.

Another face at the Three Teardrops Tavern was singer/songwriter Mark David Manders, who he first met in 1993. "Mark and I hung out until about 5 in the morning and talked about songwriting. He got me my first gig at Naomi's, and I'll never forgive him either," says Stalling. "Manders instilled in me the passion he has for giving every word weight and making every line count. He has a theory about looking at the line before and the line after and meshing all of it together -- sometimes so subtly that no one else may ever consciously recognize the tie-in."

In turn, Manders says Stalling "…is probably one of the deepest writers I've known personally. Anybody can make words rhyme. Max makes the words mean something, play off each other and have two or even three different meanings."

Lot's of things have changed for Stalling since he was "pretending" to write songs back in the early 90s. He and Mark Manders have a small record label together, which includes Houston Marchman and Kevin Deal. Stalling has become a well-respected songwriter and performer as is evidenced by the fact Stalling has gotten to open for some of his biggest influences (Robert Keen, Lyle Lovett, Guy Clark, Willis Alan Ramsey). And lastly, he has been a very successful headline act at most of the major music venues across the state of Texas to include Gruene Hall in New Braunfels, Billy Bob's in Ft. Worth, Schroeder Hall in Victoria, Poor David's Pub in Dallas and Blanco's in Houston.

Stalling's debut release, Comfort in the Curves, reached #22 on the Americana chart in 1997, while Wide Afternoon climbed to #3 behind Willie Nelson and Steve Earle in 2000. The success of those records finds Stalling busy touring, playing over close to 100 dates per year. At first, all I really wanted to do was write songs and let somebody else sing them. Then I found that no one could deliver these songs the way I envisioned them. That, coupled with the fact that I found that I really enjoyed performing has really changed my perspective."

In February of 2002, Stalling gave up his lucrative corporate position at Frito-Lay. It was a move he had contemplated for a couple of years, and one that really gelled after the events of Sept. 11, 2001. "It gave me a lot of direction. Life is way too short not to pursue the things that are really important to you," says Stalling.

"It's not always easy…leaving behind the security of a great job, with great benefits that I really enjoyed doing. But this was something I HAD to do. "

Max Stalling has no regrets. "At the level I'm at right now, just like in any small business venture, you get to call all the shots - make all the decisions, spend all the money (yours or whatever you can hustle up), marketing, booking, distribution, all the way down to picking out which color T-shirts to have printed up. At the end of the day, it's your name on your music, done the way you want it."

With two very successful albums in 5 years and brand new one on deck, wide spread radio play and a growing number of fiercely loyal fans, it seems his way works mighty fine.

 

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